It started with A

May 27, 2014 
Bono Artisanal Gelato, Podium Mall

It started with a cup of Malted Cookie Dough Gelato.

1 cup, 4 spoons (coz' we love to share haha)

We were on strict time frame to come up with a name.  We already have a general concept however, we needed a solid brand to tie everything together. Coming up with a new business is scary and exciting at the same time. It's awesome to have a great support team, a.k.a the FamBam

We listed so many ideas and enumerated several projects and products. It was just exhausting! Punching out random and crazy ideas drained us. Then out of the blue, Andro in this gangsta accent said:

 “... A holiday: coz’ we make everyday holiday!” 

Random Scribbles

We just laughed because it sounded so silly but then again, it was good. No... it was brilliant! The "A" in A holiday initially stands for all our A names (Alessa, Angel, Andro, and Althea), but that was sort of lame hahaha. So... we changed it to “HEY” and the rest is history.